The Customer Data Platform by David Raab (Commanders Act)
We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).
Related Resources
Ultimate Customer Data Platform Guide (Hightouch)
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Zeotap RealCDP Audit Report (Zeotap)
Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.
Lemnisk RealCDP Audit Report (Lemnisk)
Lemnisk is a B2C SaaS CDP platform that can operate wholly in the cloud or in a hybrid model where PII is stored on-premise at the client.