The Customer Data Platform (Acxiom)
The CDP has a wide range of use cases and capabilities. Acxiom provides examples.
Related Resources
ActionIQ RealCDP Audit Report (ActionIQ)
ActionIQ supports both B2C and B2B enterprises across a variety of industries with a SaaS platform hosted in AWS.
Credit Company Case Study (FirstHive)
A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.
Insurance Company Case Study (FirstHive)
An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.