Library/White Paper/Customer Experience, Loyalty, Personalization, Privacy

The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era (BlueConic)

In this ebook, BlueConic explains the new customer engagement model all brands must implement today to thrive in the consumer privacy era.

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Omni-Channel Personalization Powered by Customer Data Platforms (Zeotap)

Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.

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Privacy’s Playground: Why protecting children’s data is everyone’s concern (CDP Institute)

Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.

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Identity resolution lays the groundwork for stronger media activation through customer data platforms (Epsilon PeopleCloud)

A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.

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