Library/White Paper/Data Analysis, Data Assembly, Omnichannel, Outbound Campaigns, Real Time Interactions

The new MarTech stack (Contentstack Real-Time CDP)

Marketers are continuing to invest more money and resources into data-driven initiatives. Lytics details what tools are the best for your tech stack.

Related Resources

Industry Update July 2025 (CDP Institute)

What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

Mini-Course: CDP Implementation Success (CDP Institute)

This practical course guides experienced professionals through the essential steps of successfully implementing a Customer Data Platform. You’ll develop comprehensive project plans, master use case prioritization, create robust data strategies, and ensure organizational readiness for deployment success.

Mini-Course: CDP Vendor Selection (CDP Institute)

This practical course guides marketing, technology, and data professionals through a systematic approach to selecting the right Customer Data Platform vendor. You’ll master proven frameworks for identifying qualified vendors, gathering comprehensive information, and making confident selection decisions that align with your business requirements.