Various external factors have rocked the digital marketing landscape in recent years. Redpoint Global explains how segmentation helps marketers respond to these factors by providing valuable audience insight.
The Treasure Data CDP uses AI to deliver predictive analytics based on real-time data. Read on to learn more.
Marketing and advertising are using more data than ever before. Treasure Data explores recent trends in data infrastructure investment.
We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.