Customer Data Platforms are complicated but they don’t have to be confusing. Read Evergage’s The Purpose and Value of a CDP to understand the three types of CDPs and what to look for in each situation.
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting