Library/White Paper/AI/Machine Learning, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns

The Purpose and Value of the Customer Data Platform (Salesforce CDP)

Customer Data Platforms are complicated but they don’t have to be confusing. Read Evergage’s The Purpose and Value of a CDP to understand the three types of CDPs and what to look for in each situation.

Related Resources

Managing Data for AI: Role of the CDP (Treasure Data)

The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.

Why you should solve identity resolution on your data warehouse (RudderStack)

Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.

How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.