Library/White Paper/AI/Machine Learning, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns

The Purpose and Value of the Customer Data Platform (Salesforce (was Evergage))

Customer Data Platforms are complicated but they don’t have to be confusing. Read Evergage’s The Purpose and Value of a CDP to understand the three types of CDPs and what to look for in each situation.

Related Resources

Customer Data Platform vs Data Management Platform (Relay42)

The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.

CDP Beyond Marketing: Unifying Data Across the Organization (Treasure Data)

Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.

Time to Invest in a Customer Data Platform (Commanders Act)

Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.