Library/White Paper/AI/Machine Learning, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns

The Purpose and Value of the Customer Data Platform (Salesforce (was Evergage))

Customer Data Platforms are complicated but they don’t have to be confusing. Read Evergage’s The Purpose and Value of a CDP to understand the three types of CDPs and what to look for in each situation.
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