Library/White Paper/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns, Personalization, Predictive Analytics, Real Time Interactions

The Self-Serve Segmentation Superpower (Simon Data)

Segmentation is a valuable martech capability. Simon Data explains how to make it work for you.

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Resulticks RealCDP Audit Report (Resulticks)

Resulticks CDP supports B2C and B2B (and hybrid) companies across a wide variety of industries in APAC (primarily), EMEA and North America.

Introducing Celebrus CX Vault (Celebrus)

Learn how Celebrus CX Vault’s patented no-party data solution solves for cookie loss and opt-outs by delivering contextual, session-specific relevance that fully respects consumer privacy.

Future-proof identity: Private ID graphs to get ahead of third-party cookie deprecation (Celebrus)

Successful marketing means connecting customer data across all channels. Celebrus shows how first-party ID graphs surpass third-party solutions while maintaining privacy protection.