The Self-Serve Segmentation Superpower (Simon Data)
Segmentation is a valuable martech capability. Simon Data explains how to make it work for you.
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Why Your Customer Data Platform (CDP) Should be the Data Warehouse (Hightouch)
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data (Hightouch)
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
Privacy to Market: Regional privacy – LATAM (Digital Smart Consulting)
Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting