The Ultimate marketer’s guide to Customer Data Platforms (SALESmanago CDP & Marketing Automation)
The era of the cookieless world is emerging. SALESmanago explains why a CDP can replace a CRM system to meet new challenges.
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Why Your Customer Data Platform (CDP) Should be the Data Warehouse (Hightouch)
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data (Hightouch)
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
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