Library/White Paper/Travel and Entertainment/Customer Experience, Data Assembly, Data Quality, Identity Management, Omnichannel, Real Time Interactions

Third-Party Cookie Death: How Sports Organizations Can Turn This in Their Favour (Data Talks)

The coming deprecation of third-party cookies is impacting every facet of marketing in every industry, including sports. Data Talks details how to optimize CX with other types of data.

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Managing Data for AI: Role of the CDP (Treasure Data)

The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.

Why you should solve identity resolution on your data warehouse (RudderStack)

Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.

How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.