Unpacking the privacy-centric CDP (Lytics)
Enterprises are working through how to comply with privacy rules all over the world. Lytics explains how its CDP works with Google BigQuery to make the process easier.
Related Resources
Identity resolution lays the groundwork for stronger media activation through customer data platforms (Epsilon PeopleCloud)
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.
Customer Data Platform: Data Governance for Marketing Performance (Commanders Act)
Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
Online Course: Evaluating Vendor Capabilities and Reducing Program Risk (CDP Institute)
In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.