Using a Customer Data Platform for Customer Acquisition (Relay42)
A CDP can help marketers meet many challenges. The CDPI and Relay42 detail how a customer data platform makes acquisition easier.
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Demystifying the Data Layer (Treasure Data)
Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.
A Conversation with Cameron Davies, Chief Data Officer, Yum! Brands (Treasure Data)
We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.