Library/White Paper/Travel and Entertainment/Customer Experience, Data Analysis, Identity Management, Loyalty, Omnichannel, Personalization, Predictive Analytics

What is a Customer Data Platform (CDP)? What Can It Do for My Hotel? (Cendyn)

Every hotel has its own customer data needs, which gets even more complicated for hotel groups. Cendyn explains how a CDP can unify data across all operations.

Related Resources

Own Your First-Party Data Strategy (Simon Data)

Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.

Three Signs You Need a Customer Data Platform (Vericast QuickPivot)

Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).

Benefits of Adding a CDP to Your Tech Stack (Cendyn)

Guest touchpoints are increasing throughout the travel industry. Cendyn details how a CDP can help your tech stack handle all of them.