ABM and CDP are BFFs, OK? Don’t drown in the alphabet soup. Read Why Account-Based Marketing Needs a Customer Data Platform from the CDP Institute and Lattice Engines to understand the challenges marketers face with ABM and how a CDP can help.
Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.
The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.
Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.