Library/White Paper/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns

Why Account-Based Marketing Needs a Customer Data Platform (Dun & Bradstreet)

ABM and CDP are BFFs, OK? Don’t drown in the alphabet soup. Read Why Account-Based Marketing Needs a Customer Data Platform from the CDP Institute and Lattice Engines to understand the challenges marketers face with ABM and how a CDP can help.

Related Resources

Core Banking Modernization with a CDP: The Key to Richer Customer Experiences (NGDATA)

Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.

Zeta CDP+ Video (Zeta)

Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.

Black Friday 2021 E-Commerce and Retail Guide (Data Talks)

The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.