Library/White Paper/Retail/Customer Experience, Data Analysis, Data Assembly, Loyalty, Omnichannel, Outbound Campaigns, Real Time Interactions

Why do Retailers need a CDP? (Zeotap)

The retail industry has had to adapt to meet changing consumer demands. Zeotap details how a CDP can help retailers use their customer data effectively in real time.

Related Resources

Lytics RealCDP Audit Report (Lytics)

Lytics CDP is a modularized SaaS platform optimized to run on Google Cloud Platform (can also be hosted on AWS or Azure) and supports both B2C and B2B companies in a variety of industries.

Profit Through Profiling (Acquia CDP)

This virtual workshop explores all the benefits of a CDP, how to determine the right solution for your business, and how to make the most of its capabilities.

An IT manager’s guide to building or buying a CDP (Adobe Real-Time CDP)

Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.