Why do Retailers need a CDP? (Zeotap)
The retail industry has had to adapt to meet changing consumer demands. Zeotap details how a CDP can help retailers use their customer data effectively in real time.
Related Resources
Lytics RealCDP Audit Report (Lytics)
Lytics CDP is a modularized SaaS platform optimized to run on Google Cloud Platform (can also be hosted on AWS or Azure) and supports both B2C and B2B companies in a variety of industries.
Profit Through Profiling (Acquia CDP)
This virtual workshop explores all the benefits of a CDP, how to determine the right solution for your business, and how to make the most of its capabilities.
An IT manager’s guide to building or buying a CDP (Adobe Real-Time CDP)
Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.