Introduction to Composable CDP
Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
Blog
Boost your ABM strategy with a CDP
Self-directed buying has significantly changed B2B sales. GX explains how a CDP can help you keep up.
CDP Deployment Lessons from the Field
Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.
A Complete CDP RFP Guide
It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
PrimeCredit Case Study
Learn how PrimeCredit improved its response rates and is able to unify customer data in real time with Tealium.