Own Your First-Party Data Strategy
Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.
Blog
Three Signs You Need a Customer Data Platform
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).
Netcore Personalization Platform – Craft Delightful Experiences
Learn how retailers can use AI to show shoppers the products they want.
How to build an effective Customer Data Platform RFP
Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
Intelligent Data Privacy
With more data privacy regulations coming into effect, organizations need to avoid data loss and misuse. Informatica explains the best ways of doing so.
Expanding the Account Universe
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Miss Amara Case Study
A premium online retailer of rugs wanted to increase conversion rates. Learn how Netcore used AI to make it happen.
The Body Shop Case Study
A household name in beauty and skincare wanted to improve product discovery for website users. See how Netcore used AI algorithms to predict the most relevant products in real time.
Artificial Intelligence (AI) in Marketing
Discover the best ways to use AI in your marketing efforts.
Netcore Smartech is now Netcore’s Customer Engagement and Experience Platform
Netcore Smartech has evolved to and been rebranded as the Netcore Customer Engagement and Experience Platform. With this new identity and upgrade, you’ll gain access to our simplified information architecture, easy-to-use user journey orchestration tool, and the ability to track performance on our AI-powered dashboards offering you critical insights and analytics.
AI-Powered Identity Resolution
Having accurate and trusted customer 360 profiles is crucial for marketers. Amperity describes how AI makes this type of identity resolution possible.
What Is the CCPA and Why Should You Care?
Join Cheetah Digital’s Privacy Analyst, Alex Krylov, and Client Success Director, C.J. Berman, as they discuss the intricacies of the CCPA, how it may impact your marketing programs, and what you can do to prepare.