Segmentation for the Modern Marketer
In the current CX era, legacy methods for understanding audiences are falling short. Redpoint Global explains how to keep up with customer expectations for omnichannel engagement.
Blog
CDPI Round Table Europe/US June 2025
Guest: James McDermott, VP Data Products, Contentstack and Founder/CEO, Lytics
CDPs and the Trust Crisis in Modern Marketing
Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.
CDPI Round Table APAC May 2025
Guest: Vlad Silik, Chief Technology Officer, carbonix
CDPI Round Table Europe/US April 2025
Guest: Steve Zisk, Product Marketing Principal, Redpoint Global
Treasure Data Customer Data Platform Datasheet
Treasure Data CDP is built for enterprise scale and powered by AI, helping boost revenue, reduce costs, and build trust. Read on to learn more.
CDPI Round Table APAC March 2025
Guest: Subra Krishnan, Co-Founder and Chief Executive Officer, Lemnisk
From Fragmentation to Focus: Leveraging Cross-Channel Data for Marketing Success in 2025
Cross-channel marketing has become increasingly complex. This Blueshift research report details how AI, data integration, and predictive technologies help marketers drive revenue.
CDPI Round Table Europe/US February 2025
Guest: Julian Berry, Founder, UniFida
CDPI Round Table APAC February 2025
Guest: Sriram Sitaraman, Director of Technology, Material+
From Data to Action: How AI is Shaping the Future of Customer Interaction
AI is now considered crucial for many companies. The CDP Institute and Blueshift explore how a CDP can work with AI to support CX.
Driving Engagement with Dynamic Personalization and AI
Learn how to optimize customer engagement with a CDP that works with artificial intelligence.