Customer Experience - CDP Institute

We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.

Discover what makes Treasure Data CDP the only customer data platform you’ll ever need.

Brands need to respect consumer data privacy while delivering personalized CX. Treasure Data describes the role of data security in building trust.

Honda India faced difficulty in identifying the same customer across business lines. See how the Treasure Data CDP gathered data across the customer journey for more effective marketing.

Guest: Vince Jeffs, Senior Director Product Strategy, Pegasystems

Cross-channel marketing has become increasingly complex. This Blueshift research report details how AI, data integration, and predictive technologies help marketers drive revenue.

Guest: Julian Berry, Founder, UniFida

This video explains why Lemnisk was created in the first place and how it enables brands put the power of their customer data at the center of their business!

This video demonstrates how marketers can leverage Lemnisk’s Customer Data Platform to deliver exceptional customer experiences.

Real-time marketing data is critical to optimizing customer journeys. Lemnisk details how its CDP uses AI and automation to meet customers across channels.

Discover how McDonald’s, one of the largest QSR chains in India drives omnichannel marketing using Algonomy’s Omnichannel Customer Marketing and Customer Data Platform.

Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.