CDP Institute

Learn how Citizen Watch transformed its marketing strategy with Amperity’s Customer Data Platform (CDP), enabling deeper consumer understanding, better segmentation, and real business impact.

See how Wyndham Hotels & Resorts is using Amperity’s Customer Data Platform (CDP) to unify first-party data, personalize the guest experience, and drive measurable results.

A prominent sports team lacked unified profiles for ticket purchasers. See how the Amperity CDP provided identity resolution and created accurate fan profiles.

A fashion retailer struggled to identify high-value targets due to fragmented customer data. Learn how the Amperity CDP identified those customers and drove a 50% increase in ROAS.

A sports betting group struggled to gain insights into their customer data. Zeotap details how its CDP provided those insights and acted on them in real time.

A media company with millions of customers wanted to enable personalization at scale with an omnichannel approach. Learn how the Zeotap CDP achieved these goals.

Learn about Nestlé’s journey in Brazil with Treasure Data from Daniela Marques, head of consumer engagement, and Marcos Psanquevich Junior, CRM manager.

Interview with Charles Cassar, vice president of customer experience, innovation and digitalization at Hyundai Motor Europe.

Treasure Data is the independent, intelligent customer data platform built for enterprise scale and fast business impact. We empower marketing and CX teams to orchestrate hyper-personalized experiences, everywhere their customers are.

A multi-billion-dollar retailer wanted to unify customer data for personalized engagement. Learn how switching to the Treasure Data CDP made this possible with an estimated $3M+ cost reduction over three years.

The Amperity CDP follows a use case-driven approach and leverages gen AI insights for nontechnical users. Learn more in this IDC report.

This practical course equips marketing, technology, data, and compliance professionals with essential knowledge to navigate the evolving identity resolution landscape. You’ll learn to evaluate identity solutions, ensure privacy compliance, and develop implementation strategies that drive personalized customer experiences while protecting user privacy.