The Role of Identity Resolution
Consumers say that personalization is a standard expectation. Redpoint Global describes how identity resolution helps a CDP provide this personalization.
Blog
The Power of Segmentation
Various external factors have rocked the digital marketing landscape in recent years. Redpoint Global explains how segmentation helps marketers respond to these factors by providing valuable audience insight.
10 Questions to Ask a CDP Vendor
Companies use a CDP to unify customer data and drive personalized CX. Redpoint Global explains how to determine which CDP best meets your needs.
The Role of a CDP in Hospitality Marketing: Creating a Seamless Guest Experience
The trick to guest satisfaction is going beyond personalized messaging and delivering an elevated experience. The CDPI and Ascent360 detail how a CDP adds value at every step of the customer journey.
CMO’s Magical Arsenal: 5 Must-Have Spells for Mastering Audience Engagement with CDP
The CMO has more customer data than ever before. Algonomy describes how a CDP can help manage this data in unified profiles.
Alaska Airlines Case Study
A well-known airline wanted to build more accurate customer journeys. Amperity shows how its CDP used segmentation to drive a 61.1% increase in open rates.
Lucky Brand Case Study
An American denim company struggled to create personalized experiences due to siloed data. See how the Amperity customer data platform integrated the data to help them meet their goals.
Brooks Running Case Study
A running apparel company had data stuck in silos. Learn how the Amperity CDP brought everything together and drove a 128% increase in return on ad spend.
Personalizing the Travel Experience Using Data and AI
Travel and hospitality brands have had to innovate their loyalty strategies. Amperity details how a CDP and AI can help.
Guide to Using Customer Data Across the Enterprise
Consumers provide vast amounts of data, but its potential is often wasted by brands. Amperity explains the principles that help brands use their customer data effectively.
The Definitive Guide to Customer Data Platforms
Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
Blueshift: Smarter Cross-Channel Marketing, Powered by Unified Data
Data is crucial to achieving desired marketing results. Learn how the Blueshift CDP uses unified data and AI to power effective marketing across channels.