Redpoint Blueprints: Redpoint + Snowflake
Redpoint Global’s Vice President, Best Practice Platform, Vincent DelGuercio explains how the Redpoint CDP works directly with Snowflake.
Blog
The Power of Segmentation
Various external factors have rocked the digital marketing landscape in recent years. Redpoint Global explains how segmentation helps marketers respond to these factors by providing valuable audience insight.
Google Analytics 4: Identity and Profile Management
GA4 marked a shift from a session-based analytics model to a user-centric approach. Teavaro explains the benefits and best practices of this approach.
The New, Dynamic Buying Funnel: Using Data to Meet Your Customers Where They Are
Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.
Web Analytics: How you can power Google Analytics 4 with your own ID Graph
GA4 can provide many benefits to your organization. Teavaro details how to maximize these benefits with your own ID graph.
Build or Buy: Decoding the Best CDP Strategy for Your B2C Enterprise
This insightful webinar with industry experts David Raab, Founder of the CDP Institute; Janet Jaiswal, VP of Marketing at Blueshift; and Todd Ilberg, VP of Customer Success at Blueshift focuses on the crucial decision of whether to build or buy a Customer Data Platform (CDP) for your organization.
Lakehouse CDP: Stop struggling with customer data quality and integrations
Getting value from customer data usually means a huge burden for data teams — thousands of hours of custom code to unify data, build and maintain connections, and keep the tech stack working together. Learn more about the next evolution of customer data.
Brooks Running Case Study
A running apparel company had data stuck in silos. Learn how the Amperity CDP brought everything together and drove a 128% increase in return on ad spend.
Guide to Using Customer Data Across the Enterprise
Consumers provide vast amounts of data, but its potential is often wasted by brands. Amperity explains the principles that help brands use their customer data effectively.
Lakehouse CDP Demo
See how IT can unify and enrich customer data in a lakehouse without building pipelines or ETL. Build a trusted data foundation for your business.
AmpGPT Product Demo
AmpAI provides marketers, analysts and data engineers with an AI-powered toolkit to fuel smarter decision-making.
The Definitive Guide to Customer Data Platforms
Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.