Ultimate Customer Data Platform Guide
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Blog
Blueshift: Smarter Cross-Channel Marketing, Powered by Unified Data
Data is crucial to achieving desired marketing results. Learn how the Blueshift CDP uses unified data and AI to power effective marketing across channels.
A Buyer’s Guide to Composable CDPs
The composable CDP is perhaps the most confusing topic in today’s martech space. Actable provides core insights and guidance to help buyers.
The Total Economic Impact Of Adobe Real-Time Customer Data Platform, Journey Optimizer, And Customer Journey Analytics
The Adobe Real-Time CDP collects data across all channels to create real-time profiles and audiences. Learn more in this Forrester TEI Report.
Breuninger Case Study
A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.
DMP to CDP: Why Transition Now?
The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Simply Business Case Study
One of the largest business insurance providers in the UK wanted to improve visitor-to-buyer conversion rates. Learn how BlueConic helped them do so with unified profiles.
ANWB Case Study
The largest membership organization in the Netherlands wanted to make their online communications more relevant. See how GX guided them to several personalization milestones.
Roularta Case Study
A Belgian multimedia group needed to balance consent and privacy in their targeted advertising. Learn how GX provided the needed data skills.
Look-alike Modeling: An effective way to find high-value prospects
Targeting the right audiences can be difficult. GX explains how look-alike modeling lets you easily identify high-value prospects.
The Complete Guide to the Composable CDP
Organizations are working with more data than ever before. Hightouch details how a composable CDP provides flexibility and time to value.
Identifying the best solution for the cookie-less future of digital marketing in the open internet
It can be difficult to identify users within the open internet. Teavaro explores the available options for identity resolution, even without cookies.