Wyze Case Study
A smart home tech company wanted to boost online sales and fuel growth. RudderStack details how their tools made it possible.
Blog
AdWeek Webinar: Bring your customers out of the dark
In this webinar, Tyler McDaniel of Epsilon and guest speaker Forrester analyst Joe Stanhope discuss the role CDPs play in the marketing industry today and why enhancing existing first-party data is critical to better analysis and measurement.
Lytics composable CDP product demo
Learn how Lytics can help today’s customer-centric organizations use first-party data to optimize all aspects of their business.
An IT manager’s guide to building or buying a CDP
Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.
Decision Engine Getting Started Demo
Lytics Decision Engine helps marketers deliver personalized experiences across multiple channels.
Lytics Conductor Tour
Conductor puts the power of Lytics’ industry-leading identity resolution & profile building capabilities in your hands through an all-new easy-to-use interface.
The new MarTech stack
Marketers are continuing to invest more money and resources into data-driven initiatives. Lytics details what tools are the best for your tech stack.
Forrester Total Economic Impact Study for Oracle Unity CDP
Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform (CDP).
Online Course: Build, Buy, or Compose
In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.
Embrace the Possibilities: CDP Use Cases to Drive Efficiency, Profitability and Growth
Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data describes how a customer data platform makes it possible.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP
Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
Composable or Integrated CDP? Making the Right Choice for Your Business
It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.