Virgin Media O2 Case Study
A British mass media and telecommunications company wanted to improve customer targeting. Zeotap details how its CDP unified data to allow better segmentation.
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Unidad Editorial Case Study
A Spanish multimedia communication group needed to meet different customers’ needs. Learn how Zeotap helped increase efficiency and click-through rate.
How to increase conversion rate and optimise your acquisition campaign with a better targeting
A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.
Using Zeotap suppression helped VMO2 to save £1M and bring more new customers
In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.
The ROI of a Customer Data Platform
Organizations can reap many benefits from a CDP. Segment shares real ROI examples.
The Fundamentals of First-Party Data
First-party data is the future of digital marketing. Segment details how to harness it.
Managing Data for AI: Role of the CDP
The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
How suppressing existing customers from paid media saved Virgin Media O2 £1M
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
The Data Maturity Guide
The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.
E-learning course about Identity Resolution
In this course from Teavaro and the CDP Institute, learn about the benefits of identity resolution for marketers in an increasingly regulated and complex data environment. Go to academy.teavaro.com to see more.
How Machine Learning Enables Digital Experts to Break Through the Data Bottleneck?
Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.
Getting the Best CDP Starts with the Right RFP
In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.