Own Your First-Party Data Strategy
Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.
Blog
Three Signs You Need a Customer Data Platform
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).
How to build an effective Customer Data Platform RFP
Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
2021 Complete Guide to CDPs
A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.
Intelligent Data Privacy
With more data privacy regulations coming into effect, organizations need to avoid data loss and misuse. Informatica explains the best ways of doing so.
Expanding the Account Universe
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
CDP vs. CRM: What’s the difference and how can the two work together
The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.
Music Xray Case Study
A music tech company wanted to improve its email campaigns. Discover how Netcore drove a 50% uplift in average open rates.
The Joy of Data Cookbook
See over 15 customer data use case recipes and real world success stories from brands like the GAP and the Utah Jazz.
What Is the CCPA and Why Should You Care?
Join Cheetah Digital’s Privacy Analyst, Alex Krylov, and Client Success Director, C.J. Berman, as they discuss the intricacies of the CCPA, how it may impact your marketing programs, and what you can do to prepare.
Breaking Down Data Silos to Build a Better Customer Experience
Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
Industry Update July 2021
What’s the latest in the CDP industry? This report from the CDPI tells you everything.