Why you should solve identity resolution on your data warehouse
Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.
Blog
The Data Maturity Guide
The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.
Magic Eden Case Study
An NFT marketplace needed to quickly accommodate significant growth in activity. RudderStack explains how they provided speed and flexibility.
Joybird Case Study
An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.
Extending the real-time CDP with AI-driven personalization
Many brands struggle to get the unified customer view they need. TCS explains how both a CDP and AI can help.
E-learning course about Identity Resolution
In this course from Teavaro and the CDP Institute, learn about the benefits of identity resolution for marketers in an increasingly regulated and complex data environment. Go to academy.teavaro.com to see more.
Take your Customer Data Strategy to the Next Level
Learn how you can integrate customer data into your business processes, deliver CX that strengthens loyalty, and optimize emerging revenue opportunities.
Future-proof identity: Private ID graphs to get ahead of third-party cookie deprecation
Successful marketing means connecting customer data across all channels. Celebrus shows how first-party ID graphs surpass third-party solutions while maintaining privacy protection.
Privacy meets personalization: The ultimate guide to privacy-first marketing
With privacy of increasing importance to consumers, marketers must find new ways to provide personalized experiences. Celebrus details how to make that happen.
Why and How to Use a Customer Data Platform
A customer data platform provides a unified customer view across all channels. Wondaris provides several use cases for this valuable tool.
CRM vs CDP: What does my business need?
Many businesses use a CRM to manage every step of the customer journey. Wondaris explains what makes a CDP a useful addition to the martech stack.
Bank Case Study
A bank’s loan department wanted to optimize their digital marketing efforts. Learn how Celebrus used segmentation to drive a 4.6x increase in click-through rate.