Data Assembly - CDP Institute

Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.

In this webinar series, we get back to the basics and review the core capabilities required for a CDP to achieve its ultimate goal – creating exceptional CX.

Redpoint Global makes all of your customer experience technology work better – watch the video to learn more!

Redpoint Global’s Vice President, Best Practice Platform, Vincent DelGuercio explains how the Redpoint CDP works directly with Snowflake.

A customer data platform helps businesses face a continuous stream of unexpected demands. The CDPI and Redpoint Global detail the importance of use cases and agility when choosing a CDP.

Getting customer data right is foundational for personalized CX, analytics, and much more. Learn how the Redpoint Global CDP keeps customer data up-to-date, accurate, and accessible.

A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.

A well-known mortgage lender struggled to use its siloed data. Redpoint Global explains how its CDP created a centralized data repository that led to optimized ad spend.

Companies use a CDP to unify customer data and drive personalized CX. Redpoint Global explains how to determine which CDP best meets your needs.

GA4 marked a shift from a session-based analytics model to a user-centric approach. Teavaro explains the benefits and best practices of this approach.

Email contact strategy is an important part of B2C marketing. Hansa Marketing details how to craft a customer-centric approach.

Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.