Why use a CDP to drive customer retention and acquisition strategies
A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.
Blog
The marketer’s guide to the cookie-less galaxy
This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.
Embrace the Possibilities: CDP Use Cases to Drive Efficiency, Profitability and Growth
Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data details how its CDP makes it possible.
The Time to Start Holiday Planning is Now
Getting ready for the holiday season means learning from your customer data. Amperity details what steps to take during the year.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP
Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
Industry Update January 2023
What’s new in the CDP industry? This report from the CDPI shares the latest.
Customer Data Platform: How to implement Data Governance in your organization?
Data governance is important to using growing amounts of customer data. The CDPI and Commanders Act explain what it is and how a customer data platform can support it.
Composable or Integrated CDP? Making the Right Choice for Your Business
It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Unlock Rich Insights with CDP & Analytics
Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.
How Salesforce Turns Data into Meaningful Customer Moments
See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.
What’s Going On? The Future of Data-Driven Marketing & Ads
Marketers are facing real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. Join us as we discuss how you can succeed in the new data revolution.
Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands
Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.