Steve Madden Case Study
A shoe company wanted to optimize CX by understanding its customers. Ometria explains how its customer data platform brought together multiple data feeds to create a single view.
Blog
How to make your tech stack work harder for you during BFCM
Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.
The Total Economic Impact Of The Amperity Customer Data Platform
The Amperity CDP creates a unified view of first-party data from fragmented sources. Learn more in this Forrester TEI report.
Omni-Channel Personalization Powered by Customer Data Platforms
Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.
Customer Data Platform: Data Governance for Marketing Performance
Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
Online Course: Evaluating Vendor Capabilities and Reducing Program Risk
In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.
The Deprecation of Third Party Cookies
In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.
Bricks, Mortar, and Data: How to use omnichannel data pre, during, and post in-store visits
Retailers must solve the problem of data silos separating in-store and ecommerce experiences. Lexer details tactics to bring them together.
CDP Institute 2023 Member Survey: Success in an Era of Limits
What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.
CDP and Loyalty Systems: Better Together
Loyalty programs are very important to modern customer relationships. The CDPI and TCS explain how a CDP can help make your loyalty programs successful.
CDPs and Data Warehouses
A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
How To Jumpstart Your Marketing & Customer Retention
Discover how to turn your customer data into sales through targeted, personalized and automated emails.