Data Assembly - CDP Institute

Guest: Steve Zisk, Product Marketing Principal, Redpoint Global

Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium

Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.

Changing to a new customer data platform can be difficult for marketers. The CDP Institute and Treasure Data explain how to identify your company’s needs to make the best decision.

Honda India faced difficulty in identifying the same customer across business lines. See how the Treasure Data CDP gathered data across the customer journey for more effective marketing.

A large player in the deathcare market wanted to resolve data gaps. Learn how the Treasure Data customer data platform unified data and drove a 43% increase in conversions.

Guest: Vince Jeffs, Senior Director Product Strategy, Pegasystems

A CDP can help marketers meet many challenges. The CDPI and Relay42 detail how a customer data platform makes acquisition easier.

Guest: Julian Berry, Founder, UniFida

This video explains why Lemnisk was created in the first place and how it enables brands put the power of their customer data at the center of their business!

This video demonstrates how marketers can leverage Lemnisk’s Customer Data Platform to deliver exceptional customer experiences.

Real-time marketing data is critical to optimizing customer journeys. Lemnisk details how its CDP uses AI and automation to meet customers across channels.