Why Your Customer Data Platform (CDP) Should be the Data Warehouse May 6, 2022 Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data May 6, 2022 Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
Customer Data Platforms 101 April 18, 2022 A customer data platform allows you to collect, understand, and use data effectively. Acquia tells you all you need to know about this tool.
Transforming Customer Data into Insights April 18, 2022 Brands need to maintain relationships with customers across a variety of channels. Acquia details how a CDP can help.
Customer Data Platform Implementation Guide April 18, 2022 Implementing a new CDP can be challenging. Acquia provides tips to make it easier.
Total Economic Impact of Acquia CDP April 18, 2022 The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.
The State of Customer Journey Management April 14, 2022 Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.
How Machine Learning Enables Digital Experts to Break Through the Data Bottleneck? April 6, 2022 Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.
The ‘Phygital’ way of Retail Marketing April 4, 2022 Retail continues to face multiple challenges related to ecommerce. FirstHive shows how to tackle these challenges.
Is it CDP or Data Lake, or both? April 4, 2022 Data lakes are great for data scientists, but not for marketing teams. FirstHive explains why a CDP is a valuable addition to the martech stack.
The business case behind a Customer Data Platform (CDP) April 4, 2022 Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.
SALESmanago Demo March 19, 2022 The latest video overview of SALESmanago AI powered CDP & Marketing Automation Platform.