CDP Institute 2023 Member Survey: Success in an Era of Limits September 8, 2023 What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.
The CRM Manager’s Evolution Curve January 23, 2023 CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.
How suppressing existing customers from paid media saved Virgin Media O2 £1M October 31, 2022 On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team July 10, 2021 Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.
PrimeCredit Case Study July 10, 2021 Learn how PrimeCredit improved its response rates and is able to unify customer data in real time with Tealium.
Lion Case Study July 1, 2021 A CPG company wanted to better understand its customers to increase CX value. Learn how Treasure Data helped by extracting and unifying fragmented facts.