CDP Institute 2023 Member Survey: Success in an Era of Limits
What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.
Blog
The CRM Manager’s Evolution Curve
CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.
CDP Institute Member Survey 2022: Best Practices Drive Value
What do CDPI members have to say about customer data management best practices? This survey has the answers, as well as other industry trends.
How suppressing existing customers from paid media saved Virgin Media O2 £1M
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
Customer Data Platform Industry in EMEA January 2022
The customer data platform industry entered a new stage of maturity in late 2021. This report from the CDPI and Treasure Data details unique trends and makes predictions for growth in the EMEA region.
Customer Data Platform Industry in APAC January 2022
Interest in customer data platforms grew immensely in the APAC region in 2021. This report from the CDPI and Treasure Data explains what makes this region unique for the industry.
CDP Institute Member Survey 2021: The Path to CDP Success
What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.
Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team
Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.
PrimeCredit Case Study
Learn how PrimeCredit improved its response rates and is able to unify customer data in real time with Tealium.
Lion Case Study
A CPG company wanted to better understand its customers to increase CX value. Learn how Treasure Data helped by extracting and unifying fragmented facts.