The CRM Manager’s Evolution Curve January 23, 2023 CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.
Recession Survival Guide for eCommerce December 16, 2022 In the face of persistent inflation, consumers are switching retailers more than ever. SALESmanago shows how a lean marketing strategy can help ecommerce brands adapt.
CDP Institute Member Survey 2022: Best Practices Drive Value December 13, 2022 What do CDPI members have to say about customer data management best practices? This survey has the answers, as well as other industry trends.
How suppressing existing customers from paid media saved Virgin Media O2 £1M October 31, 2022 On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
Customer Data Platform Industry in EMEA January 2022 March 11, 2022 The customer data platform industry entered a new stage of maturity in late 2021. This report from the CDPI and Treasure Data details unique trends and makes predictions for growth in the EMEA region.
Customer Data Platform Industry in APAC January 2022 March 11, 2022 Interest in customer data platforms grew immensely in the APAC region in 2021. This report from the CDPI and Treasure Data explains what makes this region unique for the industry.
CDP Institute Member Survey 2021: The Path to CDP Success November 5, 2021 What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.
Music Xray Case Study July 11, 2021 A music tech company wanted to improve its email campaigns. Discover how Netcore drove a 50% uplift in average open rates.
Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team July 10, 2021 Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.
PrimeCredit Case Study July 10, 2021 Learn how PrimeCredit improved its response rates and is able to unify customer data in real time with Tealium.
Lion Case Study July 1, 2021 A CPG company wanted to better understand its customers to increase CX value. Learn how Treasure Data helped by extracting and unifying fragmented facts.