CDP Institute

This practical course equips marketing, technology, data, and compliance professionals with essential knowledge to navigate the evolving identity resolution landscape. You’ll learn to evaluate identity solutions, ensure privacy compliance, and develop implementation strategies that drive personalized customer experiences while protecting user privacy.

Explore the intersection of trust, security, and consumer data with Aysha Khan, Treasure Data’s CIO/CISO.

Identity resolution brings together the entire customer journey for a complete customer view. RudderStack details how to optimize your efforts in this important area.

A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.

A well-known mortgage lender struggled to use its siloed data. Redpoint Global explains how its CDP created a centralized data repository that led to optimized ad spend.

A provider of car rentals wanted to drive consistent messaging via a unified customer view. See how the Redpoint Global customer data platform made it happen with advanced identity resolution capabilities.

Consumers say that personalization is a standard expectation. Redpoint Global describes how identity resolution helps a CDP provide this personalization.

GA4 marked a shift from a session-based analytics model to a user-centric approach. Teavaro explains the benefits and best practices of this approach.

GA4 can provide many benefits to your organization. Teavaro details how to maximize these benefits with your own ID graph.

AmpAI provides marketers, analysts and data engineers with an AI-powered toolkit to fuel smarter decision-making.

Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.

It can be difficult to identify users within the open internet. Teavaro explores the available options for identity resolution, even without cookies.