Why you should solve identity resolution on your data warehouse
Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.
Blog
How suppressing existing customers from paid media saved Virgin Media O2 £1M
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
The Data Maturity Guide
The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.
Joybird Case Study
An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.
E-learning course about Identity Resolution
In this course from Teavaro and the CDP Institute, learn about the benefits of identity resolution for marketers in an increasingly regulated and complex data environment. Go to academy.teavaro.com to see more.
Take your Customer Data Strategy to the Next Level
Learn how you can integrate customer data into your business processes, deliver CX that strengthens loyalty, and optimize emerging revenue opportunities.
Discover SAP Customer Data Platform
Find out how you can deliver relevance and personalization at every in-person and digital touch point across channels with SAP Customer Data Platform.
Introducing Celebrus CX Vault
Learn how Celebrus CX Vault’s patented no-party data solution solves for cookie loss and opt-outs by delivering contextual, session-specific relevance that fully respects consumer privacy.
Future-proof identity: Private ID graphs to get ahead of third-party cookie deprecation
Successful marketing means connecting customer data across all channels. Celebrus shows how first-party ID graphs surpass third-party solutions while maintaining privacy protection.
Privacy meets personalization: The ultimate guide to privacy-first marketing
With privacy of increasing importance to consumers, marketers must find new ways to provide personalized experiences. Celebrus details how to make that happen.
Why and How to Use a Customer Data Platform
A customer data platform provides a unified customer view across all channels. Wondaris provides several use cases for this valuable tool.
CRM vs CDP: What does my business need?
Many businesses use a CRM to manage every step of the customer journey. Wondaris explains what makes a CDP a useful addition to the martech stack.