Unlocking the Potential of Your Customer Data April 13, 2021 Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results.
Acquia CDP Demo Video April 13, 2021 Learn how the Acquia CDP helps you know your customers, respond authentically, and maximize lifetime value.
2 Minutes with Lucerna Health April 13, 2021 Lucerna Health co-founder and CEO Craig Thomas discusses how the partnership between Lucerna Health and RedPoint Global helps healthcare organizations achieve scale in delivering personalized consumer engagements.
Panel: What Drives Loyalty and How Much Effect Do We Have On It? April 13, 2021 Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.
Creating a Data Foundation to Drive Sales and Marketing Alignment April 13, 2021 Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.
How Curology Delivers High-performing, Personalized Ad Campaigns April 13, 2021 Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
How Frame.io Delivers a Seamless Customer Experience with Personas April 13, 2021 Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.
Cross-channel Campaigns April 13, 2021 Send optimal messages to customers across all channels. Process: Develop models to predict response to alternative treatments, select best channels, select bet timing, and make other choices needed to determine optimal treatment to each customer. Send instructions to delivery systems to execute.
Engage Time Optimization April 13, 2021 Send emails or other outbound messages at optimal time for each customer. Process: Execute model based on CDP data; store result on profile for use in CDP or other systems.
Lookalike Models April 13, 2021 Select best prospects (on external lists) using model based on CDP data. . Process: Send data on best customers to external system, which will match against its data, build a lookalike model, and return highest-ranked prospects to load into CDP or other systems
Loyalty Incentive Selection April 13, 2021 Select loyalty incentive using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Prospect Selection April 13, 2021 Select best prospects (among existing leads) using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems