CDP Institute

A global outdoor industry leader wanted to climb higher. Learn how Lexer made it happen through a 5 phase process in 100 days.

Hear tips for prioritizing customer privacy without sacrificing personalization and see powerful use cases from leading brands on how to implement value exchange.

Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.

Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.

Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.

This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.

Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.

Learn how retailers can use AI to show shoppers the products they want.

Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.

A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.

It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.

Shoppers consider it crucial for online retailers to personalize their experiences. Netcore details how retailers can make it happen.