The Real-Time Marketing Playbook for Travel and Hospitality Brands
Travel and hospitality thrive on CX. Relay42 provides real-time data-driven use cases for these sectors.
Blog
A Conversation with Cameron Davies, Chief Data Officer, Yum! Brands
We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.
Data Privacy, Security, and the Importance of Trust
Brands need to respect consumer data privacy while delivering personalized CX. Treasure Data describes the role of data security in building trust.
Create Exceptional Customer Experiences with Lemnisk CDP
This video demonstrates how marketers can leverage Lemnisk’s Customer Data Platform to deliver exceptional customer experiences.
McDonald’s (West & South India) Increases its Omnichannel Customer Base
Discover how McDonald’s, one of the largest QSR chains in India drives omnichannel marketing using Algonomy’s Omnichannel Customer Marketing and Customer Data Platform.
From Data to Action: How AI is Shaping the Future of Customer Interaction
AI is now considered crucial for many companies. The CDP Institute and Blueshift explore how a CDP can work with AI to support CX.
Panel Discussion: Uniting CDP & Marketing Automation to Elevate Customer Engagement
Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.
Smart Guide to Cross-Channel Campaigns
Customers expect personalization and get frustrated when brands fail to deliver it. Blueshift details how to nail the ideal message across every channel.
Redpoint Global CDP Back to Basics series
In this webinar series, we get back to the basics and review the core capabilities required for a CDP to achieve its ultimate goal – creating exceptional CX.
Car Rental Company Case Study
A provider of car rentals wanted to drive consistent messaging via a unified customer view. See how the Redpoint Global customer data platform made it happen with advanced identity resolution capabilities.
The Role of Identity Resolution
Consumers say that personalization is a standard expectation. Redpoint Global describes how identity resolution helps a CDP provide this personalization.
The New, Dynamic Buying Funnel: Using Data to Meet Your Customers Where They Are
Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.