SCI Case Study April 14, 2025 A large player in the deathcare market wanted to resolve data gaps. Learn how the Treasure Data customer data platform unified data and drove a 43% increase in conversions.
Driving Growth Through Next-Gen Marketing Technology December 12, 2024 A fireside chat on how customer data activation drives growth and how to architect a CDP alongside a modern technology stack.
Smart Guide to Data Activation December 12, 2024 Marketers are struggling to use customer data across channels, resulting in missed revenue opportunities. Blueshift explores how to use data activation to deliver repeatable growth.
Email beyond opens and clicks June 11, 2024 Marketing teams love to use email, but may not know how to optimize it. Hansa Marketing Services describes how a CDP can help.
Alaska Airlines Case Study May 24, 2024 A well-known airline wanted to build more accurate customer journeys. Amperity shows how its CDP used segmentation to drive a 61.1% increase in open rates.
The Definitive Guide to Customer Data Platforms May 13, 2024 Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
Embracing The Algorithmic Shift: Revolutionizing Customer Experience by Leveraging CDP-Driven Artificial Intelligence March 4, 2024 AI is powering a new era of customer experience. Lemnisk details how a CDP can help you leverage AI to the fullest.
Introduction to Composable CDP January 25, 2024 Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
Boost your ABM strategy with a CDP January 23, 2024 Self-directed buying has significantly changed B2B sales. GX explains how a CDP can help you keep up.
The Complete Guide to the Composable CDP January 16, 2024 Organizations are working with more data than ever before. Hightouch details how a composable CDP provides flexibility and time to value.
Why do Telco companies need a CDP? November 30, 2023 Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.