Insuring Success: Unleashing the Power of CDPs in the Insurance Sector April 4, 2024 Staying competitive in today’s insurance landscape means driving engagement throughout the customer lifecycle. FirstHive details how a CDP makes this possible.
Embracing The Algorithmic Shift: Revolutionizing Customer Experience by Leveraging CDP-Driven Artificial Intelligence March 4, 2024 AI is powering a new era of customer experience. Lemnisk details how a CDP can help you leverage AI to the fullest.
Introduction to Composable CDP January 25, 2024 Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
Boost your ABM strategy with a CDP January 23, 2024 Self-directed buying has significantly changed B2B sales. GX explains how a CDP can help you keep up.
The Complete Guide to the Composable CDP January 16, 2024 Organizations are working with more data than ever before. Hightouch details how a composable CDP provides flexibility and time to value.
Why do Telco companies need a CDP? November 30, 2023 Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.
Steve Madden Case Study October 31, 2023 A shoe company wanted to optimize CX by understanding its customers. Ometria explains how its customer data platform brought together multiple data feeds to create a single view.
Sephora Case Study October 31, 2023 A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.
Ledbury Case Study October 31, 2023 A luxury shirt brand needed to effectively reach customers in various new locations. See how Ometria used segmentation and omnichannel marketing to drive a 27% increase in revenue.
An advanced guide to Marketing Automation in Retail October 31, 2023 Retailers need to make their marketing messages relevant to the person receiving them. Ometria explains how automation can help.
How to make your tech stack work harder for you during BFCM October 31, 2023 Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.