Email beyond opens and clicks
Marketing teams love to use email, but may not know how to optimize it. Hansa Marketing Services describes how a CDP can help.
Blog
Alaska Airlines Case Study
A well-known airline wanted to build more accurate customer journeys. Amperity shows how its CDP used segmentation to drive a 61.1% increase in open rates.
The Definitive Guide to Customer Data Platforms
Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
Insuring Success: Unleashing the Power of CDPs in the Insurance Sector
Staying competitive in today’s insurance landscape means driving engagement throughout the customer lifecycle. FirstHive details how a CDP makes this possible.
Embracing The Algorithmic Shift: Revolutionizing Customer Experience by Leveraging CDP-Driven Artificial Intelligence
AI is powering a new era of customer experience. Lemnisk details how a CDP can help you leverage AI to the fullest.
Introduction to Composable CDP
Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
Boost your ABM strategy with a CDP
Self-directed buying has significantly changed B2B sales. GX explains how a CDP can help you keep up.
The Complete Guide to the Composable CDP
Organizations are working with more data than ever before. Hightouch details how a composable CDP provides flexibility and time to value.
Why do Telco companies need a CDP?
Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.
Hotel Chocolat x Ometria
See how Ometria helps Hotel Chocolat deliver what they do.
Steve Madden Case Study
A shoe company wanted to optimize CX by understanding its customers. Ometria explains how its customer data platform brought together multiple data feeds to create a single view.
Sephora Case Study
A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.