Lytics composable CDP product demo June 1, 2023 Learn how Lytics can help today’s customer-centric organizations use first-party data to optimize all aspects of their business.
Forrester Total Economic Impact Study for Oracle Unity CDP April 12, 2023 Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform (CDP).
Benefits of Identity Resolution February 24, 2023 Identity resolution helps with personalization and attribution. Teavaro explains how it works.
Anonymous Visits Are Lost Opportunities: Why Website Visitor Identification is A Must for Modern B2B Marketing January 20, 2023 B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.
The secret sauce of putting your policy renewals on auto-pilot July 27, 2022 Why does insurance marketing fail when it comes to renewing policies? FirstHive explains how to avoid this trend.
Getting the Best CDP Starts with the Right RFP March 11, 2022 In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.
Data Quality for Marketers January 11, 2022 Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.
Scaling ABM with AI and Data August 30, 2021 Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
Artificial Intelligence in Customer Data Platforms August 23, 2021 Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.
Utah Jazz Case Study August 9, 2021 See how the Utah Jazz doubled their conversion rates and increase ticket sales with Tealium.
How to build an effective Customer Data Platform RFP July 18, 2021 Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.