Ledbury Case Study
A luxury shirt brand needed to effectively reach customers in various new locations. See how Ometria used segmentation and omnichannel marketing to drive a 27% increase in revenue.
Blog
An advanced guide to Marketing Automation in Retail
Retailers need to make their marketing messages relevant to the person receiving them. Ometria explains how automation can help.
How to make your tech stack work harder for you during BFCM
Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.
Email Isn’t Dead: How to Revive Your Email Marketing Strategy and Increase Sales
Get a behind-the-scenes look at email marketing best practices for retail, resort & brand marketers.
Ascent360 Introduction
Learn how to use your data with Ascent360.
Lytics composable CDP product demo
Learn how Lytics can help today’s customer-centric organizations use first-party data to optimize all aspects of their business.
Forrester Total Economic Impact Study for Oracle Unity CDP
Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform (CDP).
Anonymous Visits Are Lost Opportunities: Why Website Visitor Identification is A Must for Modern B2B Marketing
B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.
Getting the Best CDP Starts with the Right RFP
In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.
Scaling ABM with AI and Data
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
Artificial Intelligence in Customer Data Platforms
Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.
How to build an effective Customer Data Platform RFP
Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.