Expanding the Account Universe
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Blog
Smart Guide to AI Marketing
Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.
Breaking Down Data Silos to Build a Better Customer Experience
Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
Unlocking the Potential of Your Customer Data
Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results.
Acquia CDP Demo Video
Learn how the Acquia CDP helps you know your customers, respond authentically, and maximize lifetime value.
How Retailer Lids Transformed Customer Relationships & Boosted Business Agility with a CDP
CMSWire, Wendy Mudis (VP of Marketing at Lids), and Karen Wood (Sr. Director of Product Marketing at Acquia) share Lids’ customer relationship journey.
CDP: Is it Really Your Single Source of Truth for Sales and Marketing?
Leadspace Founder and CTO Amnon Mishor reveals the incredible promise of customer data platforms and what they mean for B2B Sales and Marketing in particular.
Keynote: Adapting to Consumer 3.0
Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.
Panel: What Drives Loyalty and How Much Effect Do We Have On It?
Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.
Keynote: Innately Intelligent Marketing – From Concept to Reality
Pini Yakuel, CEO and Founder of Optimove, discusses the past year, the current state of affairs, and looks into the future, taking innately intelligent marketing from concept to reality.
Creating a Data Foundation to Drive Sales and Marketing Alignment
Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.
How Curology Delivers High-performing, Personalized Ad Campaigns
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.