AB InBev Case Study July 1, 2021 Beverage giant Anheuser-Busch InBev needed to centralize more than 70 million unique customer records. Treasure Data explains how its CDP made it possible.
DIY Retailer Case Study June 28, 2021 An international DIY retailer suffered from lost time due to disconnected databases. Learn how Redpoint Global compressed their cycle time with a single point of data control.
Customer Data Platform: the new copilot of today’s marketer June 11, 2021 Meeting the challenges of using customer data requires making knowledge directly accessible to marketing teams. Commanders Act details how a CDP makes it possible.
Unlocking the Potential of Your Customer Data April 13, 2021 Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results.
Acquia CDP Demo Video April 13, 2021 Learn how the Acquia CDP helps you know your customers, respond authentically, and maximize lifetime value.
2 Minutes with Lucerna Health April 13, 2021 Lucerna Health co-founder and CEO Craig Thomas discusses how the partnership between Lucerna Health and RedPoint Global helps healthcare organizations achieve scale in delivering personalized consumer engagements.
Panel: What Drives Loyalty and How Much Effect Do We Have On It? April 13, 2021 Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.
Creating a Data Foundation to Drive Sales and Marketing Alignment April 13, 2021 Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.
How Curology Delivers High-performing, Personalized Ad Campaigns April 13, 2021 Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
How Frame.io Delivers a Seamless Customer Experience with Personas April 13, 2021 Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.
Lookalike Models April 13, 2021 Select best prospects (on external lists) using model based on CDP data. . Process: Send data on best customers to external system, which will match against its data, build a lookalike model, and return highest-ranked prospects to load into CDP or other systems
Cross-channel Campaigns April 13, 2021 Send optimal messages to customers across all channels. Process: Develop models to predict response to alternative treatments, select best channels, select bet timing, and make other choices needed to determine optimal treatment to each customer. Send instructions to delivery systems to execute.