Customer data and experience platforms: The definitive buying guide for retailers October 31, 2023 Customer experience is crucial for retailers globally. Ometria details how its platform helps retailers meet expectations.
Steve Madden Case Study October 31, 2023 A shoe company wanted to optimize CX by understanding its customers. Ometria explains how its customer data platform brought together multiple data feeds to create a single view.
Ledbury Case Study October 31, 2023 A luxury shirt brand needed to effectively reach customers in various new locations. See how Ometria used segmentation and omnichannel marketing to drive a 27% increase in revenue.
Core capabilities and considerations: a retail marketer’s definitive checklist October 31, 2023 Retailers have specific needs that their martech must fulfill. This checklist from Ometria details those needs so your RFP includes them all.
An advanced guide to Marketing Automation in Retail October 31, 2023 Retailers need to make their marketing messages relevant to the person receiving them. Ometria explains how automation can help.
How to make your tech stack work harder for you during BFCM October 31, 2023 Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.
Omni-Channel Personalization Powered by Customer Data Platforms September 29, 2023 Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.
Identity resolution lays the groundwork for stronger media activation through customer data platforms September 26, 2023 A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.
Customer Data Platform: Data Governance for Marketing Performance September 20, 2023 Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
The Deprecation of Third Party Cookies September 18, 2023 In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.
How Vertical CDPs Accelerate Success August 18, 2023 A CDP makes customer data usable in the form of unified profiles. The CDPI and TCS describe how a vertical CDP adds value in various ways.