Industry Update January 2024 January 12, 2024 What’s new in the CDP industry? This report from the CDPI shares the latest trends.
Identifying the best solution for the cookie-less future of digital marketing in the open internet December 12, 2023 It can be difficult to identify users within the open internet. Teavaro explores the available options for identity resolution, even without cookies.
Why do Telco companies need a CDP? November 30, 2023 Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.
Fred Perry Case Study October 31, 2023 An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.
Steve Madden x Ometria – full case study October 31, 2023 Find out how Ometria’s retail-focused team and technology help iconic brand Steve Madden to better understand their customers and create cross-channel experiences that resonate.
Sephora Case Study October 31, 2023 A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.
Core capabilities and considerations: a retail marketer’s definitive checklist October 31, 2023 Retailers have specific needs that their martech must fulfill. This checklist from Ometria details those needs so your RFP includes them all.
The Total Economic Impact Of The Amperity Customer Data Platform October 25, 2023 The Amperity CDP creates a unified view of first-party data from fragmented sources. Learn more in this Forrester TEI report.
Customer Data Platform: Data Governance for Marketing Performance September 20, 2023 Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
Online Course: Evaluating Vendor Capabilities and Reducing Program Risk September 19, 2023 In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.
The Deprecation of Third Party Cookies September 18, 2023 In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.