Steve Madden x Ometria – full case study October 31, 2023 Find out how Ometria’s retail-focused team and technology help iconic brand Steve Madden to better understand their customers and create cross-channel experiences that resonate.
Steve Madden Case Study October 31, 2023 A shoe company wanted to optimize CX by understanding its customers. Ometria explains how its customer data platform brought together multiple data feeds to create a single view.
Sephora Case Study October 31, 2023 A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.
An advanced guide to Marketing Automation in Retail October 31, 2023 Retailers need to make their marketing messages relevant to the person receiving them. Ometria explains how automation can help.
How to make your tech stack work harder for you during BFCM October 31, 2023 Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.
Online Course: Evaluating Vendor Capabilities and Reducing Program Risk September 19, 2023 In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.
The Deprecation of Third Party Cookies September 18, 2023 In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.
AI and Lexer – the time is now September 12, 2023 In this popular webinar, three of Lexer’s founders, CEO David Chinn, CTO Aaron Wallis and CCO David Whittle, provide an overview of AI’s impact on brands, retailers and customers; share top use cases for AI and demonstrate live examples of AI within Lexer’s platform.
Mountain Khakis Case Study September 11, 2023 An outdoor clothing retailer wanted to increase sales from new and returning customers. Learn how the Lexer CDP boosted Black Friday sales by 49%.
Email Isn’t Dead: How to Revive Your Email Marketing Strategy and Increase Sales August 7, 2023 Get a behind-the-scenes look at email marketing best practices for retail, resort & brand marketers.
How To Jumpstart Your Marketing & Customer Retention August 7, 2023 Discover how to turn your customer data into sales through targeted, personalized and automated emails.