Return on Customer Data (ROCD) Maturity Model
Brands have more customer data than ever, but conversion rates remain flat. Amperity proposes a framework with actionable steps to move forward.
Blog
The 2025 Retail Holiday Guide to AI & Customer Data
The 2025 holiday season is likely the first year in which retailers are applying AI experiments to their campaigns. Amperity details what approaches to take to gain a competitive advantage.
The Real-Time Marketing Playbook for Travel and Hospitality Brands
Travel and hospitality thrive on CX. Relay42 provides real-time data-driven use cases for these sectors.
The Comprehensive Framework for Optimizing Customer Journeys
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
Panel Discussion: Uniting CDP & Marketing Automation to Elevate Customer Engagement
Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.
Smart Guide to Data Activation
Marketers are struggling to use customer data across channels, resulting in missed revenue opportunities. Blueshift explores how to use data activation to deliver repeatable growth.
Overview of the Zeta Marketing Platform
Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.
Winning in the Era of Data Differentiation
Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.
Two Minutes with Redpoint Global and Xanterra Travel Collection
Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.
Redpoint Global – Buy Your Second CDP First
Redpoint Global makes all of your customer experience technology work better – watch the video to learn more!
Redpoint Blueprints: Redpoint + Snowflake
Redpoint Global’s Vice President, Best Practice Platform, Vincent DelGuercio explains how the Redpoint CDP works directly with Snowflake.
B2C Customer Email: Who’s in Charge?
Email contact strategy is an important part of B2C marketing. Hansa Marketing details how to craft a customer-centric approach.