CDP Institute

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.

The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.

Many businesses use a CRM to manage every step of the customer journey. Wondaris explains what makes a CDP a useful addition to the martech stack.

A bank’s loan department wanted to optimize their digital marketing efforts. Learn how Celebrus used segmentation to drive a 4.6x increase in click-through rate.

A leading insurance provider was wasting resources on poor quality leads. Learn how FirstHive helped them cut costs with personalized customer journey orchestration.

Why does insurance marketing fail when it comes to renewing policies? FirstHive explains how to avoid this trend.

Relay42’s in-house experts share best practices to help digital experts get ready for a cookieless world.

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

A bank wanted to retarget potential customers who viewed its products online without progressing to a purchase. See how the Celebrus CDP used personalization to generate $3 million profit from additional sales.

Understanding every customer is essential to providing personalization. Celebrus explains how to acquire, analyze, and activate the data you need.

Visibility is important to effective real-time personalization. Celebrus explains how to make sure your martech stack delivers it.

Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.