Why Your Customer Data Platform (CDP) Should be the Data Warehouse
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
Blog
The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
4 Types of CDP: Which is Right For You?
The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.
How Machine Learning Enables Digital Experts to Break Through the Data Bottleneck?
Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.
The ‘Phygital’ way of Retail Marketing
Retail continues to face multiple challenges related to ecommerce. FirstHive shows how to tackle these challenges.
New Menu
In order to radically enhance your experience with our system, we redesigned its interface from the ground up.
Customer Data Platform Decision Tree
Different businesses need different martech tools to get the most out of their data. This infographic from Data Talks helps you find the right tools for your needs.
Enterprise Customer Data Platforms for Dummies
An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.
Industry Update January 2022
What’s the latest in the CDP industry? This report from the CDPI tells you everything.
The Business Case for Data Usability
In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.
Customer Data Platform vs Data Management Platform
The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.
CDP Institute Member Survey 2021: The Path to CDP Success
What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.