Why use a CDP to drive customer retention and acquisition strategies
A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.
Blog
The marketer’s guide to the cookie-less galaxy
This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.
Embrace the Possibilities: CDP Use Cases to Drive Efficiency, Profitability and Growth
Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data details how its CDP makes it possible.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP
Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
State of the CDP 2023
The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.
Using Customer Data to Deliver the Best Buyer Experience
B2B decision makers face a highly disjointed process. The CDPI and Leadspace explain how to create a well-orchestrated approach.
How to increase conversion rate and optimise your acquisition campaign with a better targeting
A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.
Using Zeotap suppression helped VMO2 to save £1M and bring more new customers
In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.
Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP
In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.
AIA Philippines Accelerates Digital Transformation With Lemnisk’s Customer Data Platform
AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.
How suppressing existing customers from paid media saved Virgin Media O2 £1M
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
The Data Maturity Guide
The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.