Own Your First-Party Data Strategy
Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.
Blog
Three Signs You Need a Customer Data Platform
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).
The Comprehensive Guide to Retail Personalization
Retail has special needs for personalized experiences. Amperity provides a step-by-step approach.
How to build an effective Customer Data Platform RFP
Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
Intelligent Data Privacy
With more data privacy regulations coming into effect, organizations need to avoid data loss and misuse. Informatica explains the best ways of doing so.
Expanding the Account Universe
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Music Xray Case Study
A music tech company wanted to improve its email campaigns. Discover how Netcore drove a 50% uplift in average open rates.
Driving Powerful Digital Transformation with a Robust CDP
See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.
What Is the CCPA and Why Should You Care?
Join Cheetah Digital’s Privacy Analyst, Alex Krylov, and Client Success Director, C.J. Berman, as they discuss the intricacies of the CCPA, how it may impact your marketing programs, and what you can do to prepare.
Breaking Down Data Silos to Build a Better Customer Experience
Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
Industry Update July 2021
What’s the latest in the CDP industry? This report from the CDPI tells you everything.
3 Key Standards for Marketers to Establish Customer Identity
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