The Business Case for Data Usability
In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.
Blog
Customer Data Platform vs Data Management Platform
The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.
CDP Institute Member Survey 2021: The Path to CDP Success
What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.
Core Banking Modernization with a CDP: The Key to Richer Customer Experiences
Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.
Leverage Account Intelligence and Intent Data to Win
This webinar explores how enterprise networking leader Extreme Networks used intent to shorten sales cycles and close bigger, better deals.
OMR Masterclass 2019: I Got 99 Problems But My CDP Ain’t One
Dr. Markus Wuebben (founder of CrossEngage) explains how a CDP cuts through problems and gives marketers unparalleled opportunities for connection and relationship maintenance.
Scaling ABM with AI and Data
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
Artificial Intelligence in Customer Data Platforms
Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.
The customer data platform advantage: How CDP compares to CRM and DMP
The CDP, CRM, and DMP provide different features. Microsoft compares these types of martech in detail.
Lytics Decision Engine CDP for Marketers
Watch this 5-minute demo to learn how Lytics can help you grow your first-party data, improve your return on ad spend, and deliver personalized digital experiences.
HelloFresh Case Study
Meal-kit company HelloFresh struggled to synchronize its channels, resulting in conflicting messages to its customers. Learn how the CrossEngage CDP helped resolve the issues and increase ROI.
How Belfius Became the #1 Mobile Bank in Belgium
Discover how NGDATA accelerated Belfius’ digital transformation and developed best-in-class customer insights to drive the business.