Personalization - CDP Institute

We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.

Discover what makes Treasure Data CDP the only customer data platform you’ll ever need.

Brands need to respect consumer data privacy while delivering personalized CX. Treasure Data describes the role of data security in building trust.

A large player in the deathcare market wanted to resolve data gaps. Learn how the Treasure Data customer data platform unified data and drove a 43% increase in conversions.

Discover how McDonald’s, one of the largest QSR chains in India drives omnichannel marketing using Algonomy’s Omnichannel Customer Marketing and Customer Data Platform.

Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.

Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.

Learn how to optimize customer engagement with a CDP that works with artificial intelligence.

Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.

Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.

In this webinar series, we get back to the basics and review the core capabilities required for a CDP to achieve its ultimate goal – creating exceptional CX.

A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.