The Comprehensive Framework for Optimizing Customer Journeys
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
Blog
Panel Discussion: Uniting CDP & Marketing Automation to Elevate Customer Engagement
Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.
Driving Engagement with Dynamic Personalization and AI
Learn how to optimize customer engagement with a CDP that works with artificial intelligence.
Overview of the Zeta Marketing Platform
Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.
Two Minutes with Redpoint Global and Xanterra Travel Collection
Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.
Redpoint Global CDP Back to Basics series
In this webinar series, we get back to the basics and review the core capabilities required for a CDP to achieve its ultimate goal – creating exceptional CX.
Hotel Case Study
A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.
Mortgage Lender Case Study
A well-known mortgage lender struggled to use its siloed data. Redpoint Global explains how its CDP created a centralized data repository that led to optimized ad spend.
Healthcare Payer Case Study
A large healthcare payer wanted to improve personalization, but was limited by cumbersome audience building methods. Learn how the Redpoint Global CDP provided self-serve segmentation and other tools to optimize engagement.
The Role of Identity Resolution
Consumers say that personalization is a standard expectation. Redpoint Global describes how identity resolution helps a CDP provide this personalization.
The Role of a CDP in Hospitality Marketing: Creating a Seamless Guest Experience
The trick to guest satisfaction is going beyond personalized messaging and delivering an elevated experience. The CDPI and Ascent360 detail how a CDP adds value at every step of the customer journey.
CMO’s Magical Arsenal: 5 Must-Have Spells for Mastering Audience Engagement with CDP
The CMO has more customer data than ever before. Algonomy describes how a CDP can help manage this data in unified profiles.