Personalization - CDP Institute

An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.

See how Ometria helps Hotel Chocolat deliver what they do.

Customer experience is crucial for retailers globally. Ometria details how its platform helps retailers meet expectations.

A shoe company wanted to optimize CX by understanding its customers. Ometria explains how its customer data platform brought together multiple data feeds to create a single view.

A luxury shirt brand needed to effectively reach customers in various new locations. See how Ometria used segmentation and omnichannel marketing to drive a 27% increase in revenue.

Retailers have specific needs that their martech must fulfill. This checklist from Ometria details those needs so your RFP includes them all.

Retailers need to make their marketing messages relevant to the person receiving them. Ometria explains how automation can help.

Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.

It is increasingly important to put the customer at the center of everything you do. Lexer details how the right martech makes this possible.

In this information-packed session, Ben Moreau, Vice President of SEA aims to shift the retail industry’s focus from a traditional “360 view of the customer” approach to a more comprehensive “360 deployment of customer data.”

An outdoor clothing retailer wanted to increase sales from new and returning customers. Learn how the Lexer CDP boosted Black Friday sales by 49%.

Focusing on customer retention can boost retail success in the long term. Lexer explains what strategies you can use to enhance loyalty.