Topic Interest Prediction April 13, 2021 Need to estimate customer interest in different topics using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Email List Creation April 13, 2021 Need to select best customers for email campaign. Process: Define rules or model scores to identify best customers for a specific campaign; select those customers subject to additional constraints e.g. frequency caps, email permissions; send list to email systems for delivery.
DAVIDsTEA Case Study April 13, 2021 A tea company wanted to translate its in-store relationship with customers to other channels. Learn how Acquia made it possible.
Lids Case Study April 13, 2021 A company wanted to capitalize on its successful loyalty program. Learn how Acquia worked with the data to increase revenue.
The Definitive Guide to Customer Data Platforms April 13, 2021 Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
Web Services Case Study April 13, 2021 One of the world’s largest web services companies wanted a unified view of the customer. Learn how Redpoint Global made it possible.
Segment Customer Data Platform Profile April 13, 2021 The key to making your data useful is a solid foundation. Segment describes how its CDP makes this possible.
Why Your CDP Needs a Brain April 13, 2021 A CDP is a powerful tool. The CDPI and Optimove explain how a decision engine makes it even stronger.
Zumper Case Study April 13, 2021 A real estate startup wanted to make rentals as simple as hotel bookings. Find out how Blueshift made it possible.
IBM Case Study April 13, 2021 The IBM Cloud has to handle multiple data sources at once. Segment describes how its CDP makes it happen.
Meredith Case Study April 13, 2021 A publication company wanted to create more growth. Learn how Segment streamlined customer data to make it possible.
Shift Case Study April 13, 2021 An online car marketplace needed to manage several data streams. Learn how Segment organized everything to create individualized marketing campaigns.