Own Your First-Party Data Strategy
Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.
Blog
Benefits of Adding a CDP to Your Tech Stack
Guest touchpoints are increasing throughout the travel industry. Cendyn details how a CDP can help your tech stack handle all of them.
Netcore Personalization Platform – Craft Delightful Experiences
Learn how retailers can use AI to show shoppers the products they want.
TUI Case Study
Learn how travel agency TUI works with Tealium and Facebook to improve tracking, reduce cost and increase conversion.
How to build an effective Customer Data Platform RFP
Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
2021 Complete Guide to CDPs
A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.
Intelligent Data Privacy
With more data privacy regulations coming into effect, organizations need to avoid data loss and misuse. Informatica explains the best ways of doing so.
Expanding the Account Universe
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
CDP vs. CRM: What’s the difference and how can the two work together
The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.
What is a Customer Data Platform (CDP)? What Can It Do for My Hotel?
Every hotel has its own customer data needs, which gets even more complicated for hotel groups. Cendyn explains how a CDP can unify data across all operations.
Miss Amara Case Study
A premium online retailer of rugs wanted to increase conversion rates. Learn how Netcore used AI to make it happen.
The Body Shop Case Study
A household name in beauty and skincare wanted to improve product discovery for website users. See how Netcore used AI algorithms to predict the most relevant products in real time.