The Comprehensive Framework for Optimizing Customer Journeys
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
Blog
From Data to Action: How AI is Shaping the Future of Customer Interaction
AI is now considered crucial for many companies. The CDP Institute and Blueshift explore how a CDP can work with AI to support CX.
Panel Discussion: Uniting CDP & Marketing Automation to Elevate Customer Engagement
Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.
The Identity Resolution Playbook
Identity resolution brings together the entire customer journey for a complete customer view. RudderStack details how to optimize your efforts in this important area.
Building a True Business Case for Your CDP: Why Use Cases Matter
CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.
Winning in the Era of Data Differentiation
Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.
Two Minutes with Redpoint Global and Xanterra Travel Collection
Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.
Redpoint Global CDP Back to Basics series
In this webinar series, we get back to the basics and review the core capabilities required for a CDP to achieve its ultimate goal – creating exceptional CX.
The Redpoint CDP
Getting customer data right is foundational for personalized CX, analytics, and much more. Learn how the Redpoint Global CDP keeps customer data up-to-date, accurate, and accessible.
Hotel Case Study
A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.
The Power of Segmentation
Various external factors have rocked the digital marketing landscape in recent years. Redpoint Global explains how segmentation helps marketers respond to these factors by providing valuable audience insight.
The New, Dynamic Buying Funnel: Using Data to Meet Your Customers Where They Are
Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.