Industry Update January 2022
What’s the latest in the CDP industry? This report from the CDPI tells you everything.
Blog
The Business Case for Data Usability
In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.
Customer Data Platform vs Data Management Platform
The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.
Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy
BlueConic and The Philadelphia Inquirer talk about reengineering the publishing industry for a sustainable future.
Dennis Publishing Case Study
Learn how Dennis Publishing is using the consented first-party data captured in BlueConic to understand its audiences and drive growth across the business.
Telia Company Case Study
Discover how Telia Company used BlueConic to democratize analytics and data science, ultimately driving revenue through intelligent customer lifecycle marketing.
Where CDP Fits In Your Tech Stack
Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.
116 Customer Data Platform Use Cases
A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.
Future-Proofing Customer Experience in an Evolving Martech Landscape
Marketers need to act quickly to find CX solutions that won’t be affected by large market forces. Lemnisk explains how a CDP can help.
Blueshift Platform Tour
A quick overview of Blueshift’s core platform capabilities.
Zeta Company Overview
Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.
CarParts Case Study
An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.