Core capabilities and considerations: a retail marketer’s definitive checklist October 31, 2023 Retailers have specific needs that their martech must fulfill. This checklist from Ometria details those needs so your RFP includes them all.
An advanced guide to Marketing Automation in Retail October 31, 2023 Retailers need to make their marketing messages relevant to the person receiving them. Ometria explains how automation can help.
How to make your tech stack work harder for you during BFCM October 31, 2023 Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.
Chemist Warehouse Case Study July 17, 2023 A large pharmacy retailer lacked a holistic view of its customers. Learn how the Meiro CDP drove 25% retail media growth.
Why Do Luxury Retailers Need a CDP? April 4, 2023 Luxury retail brands took a significant hit during the pandemic. Zeotap explains how a CDP can help them adapt to ecommerce changes.
Joybird Case Study October 27, 2022 An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.
TCS Customer Intelligence & Insights Retail April 6, 2022 Is your shopping interaction with your customers truly personalized? TCS Customer Intelligence & Insights™ (CI&I) goes beyond horizontal analytics with pre-built, industry-specific use cases.
116 Customer Data Platform Use Cases September 28, 2021 A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.
Take Your Data Foundation from Good to Great! July 10, 2021 See how industry leaders Hanesbrand and Thryv created strong data foundations that enable them to better personalize customer experiences across all channels in real time.
DIY Retailer Case Study June 28, 2021 An international DIY retailer suffered from lost time due to disconnected databases. Learn how Redpoint Global compressed their cycle time with a single point of data control.
How Retailer Lids Transformed Customer Relationships & Boosted Business Agility with a CDP April 13, 2021 CMSWire, Wendy Mudis (VP of Marketing at Lids), and Karen Wood (Sr. Director of Product Marketing at Acquia) share Lids’ customer relationship journey.
Abandoned Cart Campaigns April 13, 2021 Send messages to customers who abandon shopping carts and stop sending messages when no longer relevant. Process: Receive abandoned cart lists from ecommerce systems; use profile data to determine best treatment for each customer on list; send appropriate customers and offers to retargeting systems (email, mobile, social, web ads, Web site). Remove customers from list when they buy or take other action.