Why do Telco companies need a CDP?
Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.
Blog
IDT Case Study
A leading telecommunications business wanted to automate personalization and speed up segmentation. Learn how Optimove helped launch more than 200 new campaigns per year.
Using Zeotap suppression helped VMO2 to save £1M and bring more new customers
In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.
Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP
In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.
116 Customer Data Platform Use Cases
A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.
IBM Case Study
The IBM Cloud has to handle multiple data sources at once. Segment describes how its CDP makes it happen.