Are You Really Doing Omni-Channel ABM? Probably Not.
Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.
Blog
Anonymous Visits Are Lost Opportunities: Why Website Visitor Identification is A Must for Modern B2B Marketing
B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.
Virgin Media O2 Case Study
A British mass media and telecommunications company wanted to improve customer targeting. Zeotap details how its CDP unified data to allow better segmentation.
Unidad Editorial Case Study
A Spanish multimedia communication group needed to meet different customers’ needs. Learn how Zeotap helped increase efficiency and click-through rate.
How to increase conversion rate and optimise your acquisition campaign with a better targeting
A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.
Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP
In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.
How suppressing existing customers from paid media saved Virgin Media O2 £1M
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
Large American Supermarket Chain Case Study
A privately-owned supermarket chain wanted to improve customer engagement. Read about how the Algonomy CDP used data to increase digital account growth and revenue.
An overview of mParticle
Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
CDP Beyond Marketing: Unifying Data Across the Organization
Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.
CarParts Case Study
An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.
A Complete CDP RFP Guide
It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.