Using Customer Data to Deliver the Best Buyer Experience January 9, 2023 B2B decision makers face a highly disjointed process. The CDPI and Leadspace explain how to create a well-orchestrated approach.
Virgin Media O2 Case Study January 5, 2023 A British mass media and telecommunications company wanted to improve customer targeting. Zeotap details how its CDP unified data to allow better segmentation.
Unidad Editorial Case Study January 5, 2023 A Spanish multimedia communication group needed to meet different customers’ needs. Learn how Zeotap helped increase efficiency and click-through rate.
How to increase conversion rate and optimise your acquisition campaign with a better targeting January 3, 2023 A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.
Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP January 3, 2023 In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.
How suppressing existing customers from paid media saved Virgin Media O2 £1M October 31, 2022 On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
Build or Buy: What’s the Right Customer Data Management Approach for Your Business? July 1, 2022 Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
Large American Supermarket Chain Case Study January 15, 2022 A privately-owned supermarket chain wanted to improve customer engagement. Read about how the Algonomy CDP used data to increase digital account growth and revenue.
Data Quality for Marketers January 11, 2022 Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.
An overview of mParticle January 10, 2022 Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
CDP Beyond Marketing: Unifying Data Across the Organization November 15, 2021 Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.
CarParts Case Study September 6, 2021 An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.