The Data Maturity Guide
The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.
Blog
An overview of mParticle
Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
CDP Use Cases: What Users Want
The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
Making Sense of the Changing Identity Landscape
Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.
Zeta CDP Overview
The Zeta CDP provides marketers with deep customer understanding and integrated analytics to help you create more opportunities. Read on to learn more.
TUI Case Study
Learn how travel agency TUI works with Tealium and Facebook to improve tracking, reduce cost and increase conversion.
A Complete CDP RFP Guide
It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
Tradera Case Study
Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.
How Curology Delivers High-performing, Personalized Ad Campaigns
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
How Frame.io Delivers a Seamless Customer Experience with Personas
Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.
KPI Reporting
Generate reports based on Key Performance Indicators. Process: Define KPI formulas; calculate using customer data; deliver reports.
Best Customer Profiles
Identify attributes common to best customers. Process: Define criteria for best customer; assemble list of customers meeting criteria; identify attributes that distinguish them from others.