State of the CDP 2023 January 12, 2023 The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.
How suppressing existing customers from paid media saved Virgin Media O2 £1M October 31, 2022 On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
The Data Maturity Guide October 27, 2022 The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.
Enterprise Customer Data Platforms for Dummies January 27, 2022 An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.
How Brands Can Thrive in 2022 January 19, 2022 In this ebook, Zeta combines the industry’s most prominent leaders’ insights and predictions with research and data to prepare marketers for 2022.
Algonomy CDP Brochure January 15, 2022 Giving customers a personalized experience is more important than ever. Algonomy details how its CDP helps its clients achieve this and related goals.
Data Quality for Marketers January 11, 2022 Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.
An overview of mParticle January 10, 2022 Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
CDP Use Cases: What Users Want December 15, 2021 The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
Emirates NBD Case Study September 28, 2021 One of the leading banks in the MENAT region wanted to enhance CX and boost online conversions. Learn how the Lemnisk CDP created a single customer view for optimal personalization.
Zeta Company Overview September 6, 2021 Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.
Meiro Customer Data Platform (CDP) September 6, 2021 Access this quick introduction to Meiro Customer Data Platform featuring built-in marketing activation tools and ETL & reverse ETL designed for private control.