CDP Institute

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.

The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.

An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.

In this ebook, Zeta combines the industry’s most prominent leaders’ insights and predictions with research and data to prepare marketers for 2022.

Giving customers a personalized experience is more important than ever. Algonomy details how its CDP helps its clients achieve this and related goals.

Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!

The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users.  Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.

One of the leading banks in the MENAT region wanted to enhance CX and boost online conversions. Learn how the Lemnisk CDP created a single customer view for optimal personalization.

Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.

Access this quick introduction to Meiro Customer Data Platform featuring built-in marketing activation tools and ETL & reverse ETL designed for private control.

Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.

Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.