How Curology Delivers High-performing, Personalized Ad Campaigns
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
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How Frame.io Delivers a Seamless Customer Experience with Personas
Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.
KPI Reporting
Generate reports based on Key Performance Indicators. Process: Define KPI formulas; calculate using customer data; deliver reports.
Best Customer Profiles
Identify attributes common to best customers. Process: Define criteria for best customer; assemble list of customers meeting criteria; identify attributes that distinguish them from others.
Combine Browsing and Instore Purchase Data
Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.
Privacy Compliance
Use CDP to show personal data to customers, to store consent records, and as connection to source systems. . Process: Expose customer profile to system that responds to customer data requests. Store consent details in CDP and check for valid authority for data usage requests. Store origins of customer data and send change requests to source systems if required.
Tag Management
Use CDP pixel on Web site to capture user behavior. Process: Place CDP pixel on Web site, configure as needed to select data to ingest and destination(s)
The Guide to Advanced Segmentation
The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer segmentation.
CDP Use Case Template
Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
CDP RFP Template
Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
Subaru Case Study
Subaru isn’t the biggest automaker but it’s one of most trusted brands. Data plays a key role in attracting new buyers and keeping old customers coming back.
Top Ten Checklist for an Enterprise CDP
Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.