The Guide to Advanced Segmentation
The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer segmentation.
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CDP RFP Template
Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
CDP Use Case Template
Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
Subaru Case Study
Subaru isn’t the biggest automaker but it’s one of most trusted brands. Data plays a key role in attracting new buyers and keeping old customers coming back.
Top Ten Checklist for an Enterprise CDP
Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.