Combine Browsing and Instore Purchase Data April 13, 2021 Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.
Privacy Compliance April 13, 2021 Use CDP to show personal data to customers, to store consent records, and as connection to source systems. . Process: Expose customer profile to system that responds to customer data requests. Store consent details in CDP and check for valid authority for data usage requests. Store origins of customer data and send change requests to source systems if required.
Tag Management April 13, 2021 Use CDP pixel on Web site to capture user behavior. Process: Place CDP pixel on Web site, configure as needed to select data to ingest and destination(s)
Change Management Best Practices April 13, 2021 What does your organization need to consider when implementing a CDP? ActionIQ explains.
The Guide to Advanced Segmentation April 13, 2021 The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer segmentation.
CDP RFP Template April 13, 2021 Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
CDP Use Case Template April 13, 2021 Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
Subaru Case Study April 13, 2021 Subaru isn’t the biggest automaker but it’s one of most trusted brands. Data plays a key role in attracting new buyers and keeping old customers coming back.
Top Ten Checklist for an Enterprise CDP April 13, 2021 Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.