Attribution - CDP Institute

See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.

Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.

B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.

Relay42’s in-house experts share best practices to help digital experts get ready for a cookieless world.

This webinar explores how enterprise networking leader Extreme Networks used intent to shorten sales cycles and close bigger, better deals.

First party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.

A music tech company wanted to improve its email campaigns. Discover how Netcore drove a 50% uplift in average open rates.

In this webinar, HelloFresh and optilyz present an ideal case of combining offline and online channels in customer relationship management.

Lucerna Health co-founder and CEO Craig Thomas discusses how the partnership between Lucerna Health and RedPoint Global helps healthcare organizations achieve scale in delivering personalized consumer engagements.

Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.

Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.

Send messages to customers based on specified actions or events. Process: Define trigger events; select customers who experience trigger event in real time or near realtime; select best message; send to delivery system.