How to make your tech stack work harder for you during BFCM October 31, 2023 Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.
The Total Economic Impact Of The Amperity Customer Data Platform October 25, 2023 The Amperity CDP creates a unified view of first-party data from fragmented sources. Learn more in this Forrester TEI report.
Identity resolution lays the groundwork for stronger media activation through customer data platforms September 26, 2023 A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.
Customer Data Platform: Data Governance for Marketing Performance September 20, 2023 Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
How Vertical CDPs Accelerate Success August 18, 2023 A CDP makes customer data usable in the form of unified profiles. The CDPI and TCS describe how a vertical CDP adds value in various ways.
CDP and Loyalty Systems: Better Together August 18, 2023 Loyalty programs are very important to modern customer relationships. The CDPI and TCS explain how a CDP can help make your loyalty programs successful.
Email Isn’t Dead: How to Revive Your Email Marketing Strategy and Increase Sales August 7, 2023 Get a behind-the-scenes look at email marketing best practices for retail, resort & brand marketers.
The Ultimate Guide to Data Driven Marketing August 7, 2023 Using data is increasingly important to marketing. Ascent360 provides a four-step plan to master it.
CDP for Resort Marketing August 7, 2023 Resort marketing presents numerous special challenges. Ascent360 explains how a CDP can help.
Why you need identity resolution for paid media optimisation in walled gardens August 2, 2023 Many companies look to paid media to connect to audiences. Teavaro details how identity resolution in walled gardens is beneficial.
Create Industry-Leading Customer Experiences in Life Sciences with a Customer Data Platform August 1, 2023 Life sciences organizations often struggle with fragmented data. Indegene shows how a CDP can improve customer experience by unifying the data.