The Ultimate Guide to Data Driven Marketing August 7, 2023 Using data is increasingly important to marketing. Ascent360 provides a four-step plan to master it.
CDP for Resort Marketing August 7, 2023 Resort marketing presents numerous special challenges. Ascent360 explains how a CDP can help.
Why you need identity resolution for paid media optimisation in walled gardens August 2, 2023 Many companies look to paid media to connect to audiences. Teavaro details how identity resolution in walled gardens is beneficial.
Create Industry-Leading Customer Experiences in Life Sciences with a Customer Data Platform August 1, 2023 Life sciences organizations often struggle with fragmented data. Indegene shows how a CDP can improve customer experience by unifying the data.
Balancing Privacy and Activation: Raw PII Data Encryption in CDPs July 27, 2023 Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.
Ensuring Data Privacy Rights: Data Subject Requests in CDPs July 27, 2023 In the modern digital landscape, it’s more important than ever to protect data privacy rights. Zeotap explains how a customer data platform can help businesses do so.
Privacy-First Consent Orchestration in Customer Data Platforms (CDPs) July 27, 2023 Data privacy is increasingly crucial for marketers. Zeotap details how a CDP can help them manage consent.
Request for Proposal (RFP) Guide July 25, 2023 Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.
Rethinking Digital Marketing in a Post-Cookie Era July 21, 2023 The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.
Chemist Warehouse Case Study July 17, 2023 A large pharmacy retailer lacked a holistic view of its customers. Learn how the Meiro CDP drove 25% retail media growth.
Wyze Case Study July 7, 2023 A smart home tech company wanted to boost online sales and fuel growth. RudderStack details how their tools made it possible.
Southeast Asia Retail Bank Case Study June 30, 2023 A large retail bank in Southeast Asia struggled with data silos and fragmented customer identities. Learn how the Meiro CDP made advertising budgets 10% more efficient and improved CTR by 160%.