Become Truly Customer-Centric February 21, 2024 Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead.
Become the Bank of the Future, Today February 21, 2024 Financial institutions need to deepen their understanding of their customers. NGDATA explains how to achieve a 360 degree view.
Retail Media and the Role of CDP January 29, 2024 Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.
The Zebra Case Study January 25, 2024 A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.
ANWB Case Study January 23, 2024 The largest membership organization in the Netherlands wanted to make their online communications more relevant. See how GX guided them to several personalization milestones.
Roularta Case Study January 23, 2024 A Belgian multimedia group needed to balance consent and privacy in their targeted advertising. Learn how GX provided the needed data skills.
Boost your ABM strategy with a CDP January 23, 2024 Self-directed buying has significantly changed B2B sales. GX explains how a CDP can help you keep up.
Look-alike Modeling: An effective way to find high-value prospects January 23, 2024 Targeting the right audiences can be difficult. GX explains how look-alike modeling lets you easily identify high-value prospects.
Benchmark Report 2023: Cross-Channel Marketing January 18, 2024 Customers expect dynamic engagement from brands across multiple different channels. This Blueshift analysis of messages sent by its users explores the most effective means of doing so.
Identifying the best solution for the cookie-less future of digital marketing in the open internet December 12, 2023 It can be difficult to identify users within the open internet. Teavaro explores the available options for identity resolution, even without cookies.
Developing a Connected Experiences Vision November 27, 2023 Connected Experience is hailed as the next great audience engagement paradigm, but what does it actually mean? In this webinar, David and Susan Raab, Co-Founders of the CDP Institute, join Resulticks CTO Mani Gopalaratnam in an eye-opening conversation on this major paradigm shift, its multiple facets, and the developments in technology such as CDP to accommodate its emergence.
Fred Perry Case Study October 31, 2023 An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.