Hotel Case Study August 26, 2024 A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.
The Role of Identity Resolution August 26, 2024 Consumers say that personalization is a standard expectation. Redpoint Global describes how identity resolution helps a CDP provide this personalization.
The Power of Segmentation August 26, 2024 Various external factors have rocked the digital marketing landscape in recent years. Redpoint Global explains how segmentation helps marketers respond to these factors by providing valuable audience insight.
Google Analytics 4: Identity and Profile Management August 22, 2024 GA4 marked a shift from a session-based analytics model to a user-centric approach. Teavaro explains the benefits and best practices of this approach.
B2C Customer Email: Who’s in Charge? August 22, 2024 Email contact strategy is an important part of B2C marketing. Hansa Marketing details how to craft a customer-centric approach.
The New, Dynamic Buying Funnel: Using Data to Meet Your Customers Where They Are August 14, 2024 Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.
The Role of a CDP in Hospitality Marketing: Creating a Seamless Guest Experience August 8, 2024 The trick to guest satisfaction is going beyond personalized messaging and delivering an elevated experience. The CDPI and Ascent360 detail how a CDP adds value at every step of the customer journey.
Amplify: Putting Together a Composable CDP Faster and More Easily July 24, 2024 We talked with Databricks about the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.
Email beyond opens and clicks June 11, 2024 Marketing teams love to use email, but may not know how to optimize it. Hansa Marketing Services describes how a CDP can help.
Lucky Brand Case Study May 24, 2024 An American denim company struggled to create personalized experiences due to siloed data. See how the Amperity customer data platform integrated the data to help them meet their goals.
Brooks Running Case Study May 24, 2024 A running apparel company had data stuck in silos. Learn how the Amperity CDP brought everything together and drove a 128% increase in return on ad spend.
Personalizing the Travel Experience Using Data and AI May 24, 2024 Travel and hospitality brands have had to innovate their loyalty strategies. Amperity details how a CDP and AI can help.