Embrace the Possibilities: CDP Use Cases to Drive Efficiency, Profitability and Growth March 10, 2023 Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data details how its CDP makes it possible.
The Time to Start Holiday Planning is Now March 10, 2023 Getting ready for the holiday season means learning from your customer data. Amperity details what steps to take during the year.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP March 3, 2023 Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
Benefits of Identity Resolution February 24, 2023 Identity resolution helps with personalization and attribution. Teavaro explains how it works.
Customer Data Platform: How to implement Data Governance in your organization? February 13, 2023 Data governance is important to using growing amounts of customer data. The CDPI and Commanders Act explain what it is and how a customer data platform can support it.
Cracking Tomorrow’s CX Code February 8, 2023 If your CX isn’t working, you’re not alone. Learn more from SAS and CMO Council.
Composable or Integrated CDP? Making the Right Choice for Your Business January 31, 2023 It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Unlock Rich Insights with CDP & Analytics January 27, 2023 Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.
How Salesforce Turns Data into Meaningful Customer Moments January 27, 2023 See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.
Trusted Marketing and Ethical Personalization for Marketers January 27, 2023 Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? We’ll share guidance for using data ethically and employing trust-building personalization.
The Pivot to First-Party Data: How Three Big Brands Embraced It to Transform Their Business January 24, 2023 Discover how companies like HEINEKEN USA, Mattel, and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.